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‘Brittany embodies the strength, style and authenticity we champion as a brand,’ says Divi CEO Dani Austin.
September 3, 2025
By: Lianna Albrizio
Associate Editor
A cultural moment is redefining the role of NFL WAGs (wives and girlfriends of athletes). With viewership among women ages 18–49 surging by 63% during last year’s Chiefs-Bears game, the spotlight on women connected to the sport is brighter than ever, making now the appropos time to bring scalp care to the forefront, Divi officials say. From game day glam to her self-care routine at home, Mahomes will spotlight her favorite Divi essentials throughout football season. The haircare brand ...
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